No Apology Necessary

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I’m SO sorry! My apologies! I feel so bad!

We are all guilty of apologizing when no apology is necessary “OMG, I’m so sorry…” “yes, sorry!” and “no, I can’t make it, sorry.”

It has become a space filler.

And lost its meaning at the same time.

Here is the litmus test for when to apologize:
❓ Have I hurt someone (intentionally or unintentionally)?
❓ Have I crossed a boundary (my own or another’s)?
❓ Was I mistaken (misinformed, wrong, faulty judgment)?

Let’s be aware of the words coming out of our mouths.

Don’t apologize for:
❣ Existing (Did I come too early? Too late? Can I be here? Is my presence welcome?)
❣ Choosing what’s best for you (over others’ expectations, feelings)
❣ Having or expressing feelings (especially crying)
❣ Saying yes/no
❣ Having or asking for wants/needs (asserting yourself with what you want/need)
❣ Disappointing others
❣ Putting yourself first

Your words matter. Your words say something about you.

No need to over-apologize!
No need to say you’re sorry for things that don’t warrant an apology!

Saying you’re sorry for (existing, having needs, expressing feelings, etc.) is a way of putting YOU down, minimizing your glorious self.

Own your mistakes,
own your wrongdoings,
own the pain you have caused.

Apologize for those things.

But let’s not apologize for
putting ourselves first,
making ourselves a priority or
making a good decision for
ourselves.

Jen

Olga Kolgusheva

Olga is a Squarespace designer and copywriter known for creating clean, editorial websites with refined typography, irregular grids, and minimalist, monochromatic aesthetics. A former business and radio journalist trained at the Missouri School of Journalism, she discovered her visual talent in an infographics class and has spent over a decade designing digital experiences that merge strategic content, marketing insight, and visual clarity. A true digital native, Olga specializes in building Squarespace websites that tell compelling stories through structure, design, and words.

https://applet.studio
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